Christmas Party Bookings Still Strong!

The recent recession across Europe has seen a general slow down in economic activity over a sustained period of time and as such businesses have reacted by streamlining all non essential activity, which although ensures sustainability through the tough months, does put a strain on the expectations of employees, with little reward. This is mainly due to the cut back in non essential marketing and internal motivational and reward activities, such as team building and corporate hospitality events. However, it appears from the recent growth being shown across Europe that many countries have reached the bottom of the business cycle trough and are moving into the expansion phase and as such the resulting growth is allowing businesses to once again look at marketing and reward activities for staff.

These motivational and creative activities not only allow companies to reward staff for their hard work during the tight times but also ensure that the drive and idea creation is nurtured to ensure the longevity of the business during the economic growth periods.

Within the UK there is a glimmer of hope around the activities of the business world, as the directors of Funktion Events report improved figures for corporate and team building activity bookings, which it arranges and manages for all sizes and sectors of business. Most notably Christmas party bookings and the companies’ firm favourite the Crystal Maze team building activity have seen increases in the number of bookings.

Particularly as the Crystal Maze activity can be arranged both indoors and outdoors, so is not at the mercy of the British weather. This trend in activity is a good indicator of how business are viewing the growth signs and looking at these as a sign that Christmas will bring increased sales and the ability to reward staff for their efforts with a Christmas party at the end of a difficult trading year. This should hopefully pave the way for 2010 to be a year where businesses once again feel confident enough in the economy and business activity, to engage in the growth of their businesses through marketing, via corporate hospitality events.

The initial signs are positive in that Funktion events has noted an increase in the number of companies enquiring about corporate networking and marketing events for 2010. Ultimately, once the business sector starts to recognise some companies are engaging in these events, confidence should be engendered throughout British industry resulting in faster growth and a resultant recession recovery.